A long time ago, in a galaxy far far away…
Long years ago we made a tryst with destiny…
It was a dark and stormy night…
Okay, we are back. In 2013, Sensibull was founded with a simple mission.
“Retail investors should stop making losses”.
We figured that the retail losses were mainly because of:
- Lack of discipline
- Lack of discipline (for emphasis, sorry)
- Certain behavioral biases which led to — yep, lack of discipline
And so we decided to launch a platform to make investors make rational decisions, and take better bets. That did not go well, because the regulations did not support such a third party platform.
Long story short, it went down the drain. And that sucked.
Fast forward to 2017, we are back.
The mission stays. That retail investors stop making losses. Note that we are not saying “retail investors make money”, and that is on purpose. There is a big difference.
Sensibull 2.0 will be the country’s first dedicated options trading platform.
Why did we pick options trading? Most retail investors blow up their money on Futures and Options Trading. More specifically, on Options. If there is one place to start saving people from getting wiped off, that is options trading. So that is where we start.
So here we are, announcing a mission — That anybody can trade options. How will we do that? Stay tuned!